• Societal culture-Determinants
  1. Techno-economics
  2. Social structure
  1. Ideology
  2. Personality
  • Societal Culture-Dimensions
  1. Power distance
  2. Collectivism
  3. Masculinity/femininity
  4. Uncertainty avoidance
  5. Confucian dynamism
  • Corporate culture: The link between societal culture and PR
  1. Organizational “personality” or “culture”
  2. Leadership attributes
  3. Norms and practices
  4. Organizational values
  5. Subculture or counter-cultures
  6. Relationships among members
  7. Trust among members

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